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The Firm DVD and Videos

Lose weight, burn fat and calories, and firm and sculpt your entire body with this new revolutionary system that combines aerobics with weights.

The FIRM Body Sculpting System workout will help you to slenderize and sculpt your body. You will be able to lose weight, burn fat and calories, and strengthen your muscles.

The Firm: Power Ball Kit

The Firm Power Ball Kit

DVD Only - $24.98

Kit Includes
- One 4 lb. Power Ball, textured for a comfortable, solid grip. Dynamic and fun to work with, the Power Ball helps you burn more fat as you sculpt your entire body.
- Slim & Trim Complete and Express Workouts on one DVD.

Boost calorie burning as you tighten and tone your abs, hips, thighs, shoulders and arms with The FIRM® Power Ball.

You’ll toss, roll and pump the 4 lb. Power Ball as you move to the high energy beat. The Power Ball adds intensity to your entire workout while challenging your core muscles for solid abs.

With just one simple fitness tool, you’ll learn easy-to-follow sculpting moves and total body conditioning drills that make your body slim, trim and stronger than ever. Power up your workouts for faster results with The Power Ball.

You’ll reshape your entire body for a leaner, stronger, healthier you with The FIRM® Master Instructor Tina Smalley leading the way! The Slim & Trim Workout DVD includes: 40-min. Complete Workout; 20-min. Express Workout; beginner modifications, so anyone can do them; and Bonus Workout: Twist Your Belly Flat in Only 8 Minutes!

The FIRM® Foundation: For over 25 years, The FIRM® has worked with an incredibly insightful idea: strength training combined with aerobics yield better results than either alone. And the founders were right, thanks to one simple truth — muscle burns fat all by itself.

With The FIRM®, you burn fat through the aerobic portion of your workout while you build muscle that increases your body’s natural fat-burning mechanism. Your collective muscle burns more fat. Solid thinking. Solid body. No wonder it’s called The FIRM®.

68 mins. (2008)
DVD - Region 1 (Canada, United States; U.S. territories; more)

The Firm: Cardio Overdrive Video

The Firm Cardio Overdrive DVD Only - $14.98
Cardio Overdrive, taught by Master Instructor Alison Davis, will kick your weight loss into high gear. Unique low impact cardio and body shaping exercises burn calories both during and after this dynamic workout. Tone your legs, arms and waist to the high-energy beat with easy-to-follow steps and Alison’s expert coaching.

Cardio Overdrive is a 45-minute heart-pumping, fat-burning workout with a 25-minute “Express” option. Kick your body into gear by burning calories and watch your body shrink before your eyes. You’ll burn calories, shrink your body and have a great time with this energizing cardio workout. This exhilarating workout will quickly become one of your favorites.

Equipment: CardioWeights or dumbbells.
45 mins. (2008)
DVD - Region 1 (US, Canada)

Firm Cardio Sculpting Balls Kit

DVD Only - $19.98
The FIRM Cardio Sculpting Balls will sculpt and tone your body with astonishing results in half the time. High-energy, high-intensity, and high-fat burn—it's all there! These specially-designed cardio sculpting balls will fire up your metabolism.

Included in this kit are three workouts on one DVD: Cardio Core Fusion is the complete 55-minute workout. It combines high-energy cardio intervals with an emphasis on core training. Cardio ABsession is a 30-minute version of the complete workout. It uses new and interesting standing moves so you get the rock-hard, sculpted abs you always wanted. Burn, Shape & Tone is a 30-minute version of the complete workout. It will get you into amazing shape burning calories while you sculpt and tone. The FIRM Master Instructor Rebekah Sturkie will show you how to double your results by firing up your metabolism to help you break through those weightloss plateaus!

Uses The FIRM Cardio Sculpting Balls (included).
55 mins. with two 30-min. express options. (2008)
DVD - Region 1 (US, Canada)

The Firm: Balance Trainer Kit

Firm Balance Trainer Kit DVD Only - $19.98
The Balance Trainer is a fun, high energy workout that uses balance to its advantage to create unique exercises that keep your abs engaged during upper body, lower body and cardio moves … so you sculpt your abs throughout the entire workout! It’s a safe and versatile core training tool that helps develop core muscle groups while improving posture and balance.

The Skills, Drills & Thrills workout with The FIRM Master Instructor Tina Smalley includes two workout options: A full-length 45-minute workout and a 25-minute express option for when your time is limited. An aerobic toning workout with a unique way to work your abs — no typical crunches on a hard floor! This workout slims, tones and shapes your hips, thighs, butt, arms, and especially your abs!

Uses the Balance Trainer (included).
45 mins. with 25-min. express option. (2008)
DVD - Region 1 (US, Canada)

The Firm: Cardio Sculpt Fusion Video

Firm Cardio Sculpt Fusion DVD Only - $14.98
Cardio Sculpt Fusion is a super low impact, low intensity workout applying the principles of cross-training and was created by The FIRM Master Instructor Emily Welsh. Add this hybrid of light cardio, flowing body sculpting, and dynamic yoga and Pilates to your existing training program and both beginners and veterans will get better results from every workout!

DVD Includes: 45-minute Complete Workout; 25-minute Express Workout; and Learn & Burn FIRM Moves Tutorial.

The FIRM Methodology: For more than 25 years The FIRM has combined weight training with cardio in a unique, effective way to help you develop the body you’ve always wanted. The FIRM method maximizes your ability to sculpt and shape your entire body, burning up to three times more fat than cardio alone.

Optional Equipment: Dumbbells.
Includes Spanish Audio Tracks.
51 mins. (2007)
DVD - Region 1 (US, Canada)

Total Body TransFIRMation: The Firm CardioWeight System

The Firm CardioWeight System DVD Only - $49.98
3 Workout DVD’s + 1 Bonus Workout DVD
8 lbs./3.63 kg of Adjustable Weights
2 Straps
48-page Weight Loss Success Guide
Custom Carrying Case
8 End Caps

The Firm CardioWeight™ System is a series of four total body workouts that combine cardio with weight training in a revolutionary method to sculpt your muscles and tone your body, burning up to three times more fat than cardio alone.

Using adjustable hand weights, you gradually increase resistance as you become stronger, leaner and more confident! Plus, each workout also includes an Express Option for extra-busy days!

Hi-Def Sculpt with Annie provides the perfect introduction to The FIRM body shaping exercises at a slower pace. Upper and lower body moves are designed to maximize effectiveness, while minimizing your time commitment. Running Time Approx: 55 mins and 25-min “Express” Option.
Cardio Overdrive will kick your weight loss into high gear. Unique low impact cardio and body shaping exercises burn calories both during and after this dynamic workout. Tone your legs, arms and waist to the high-energy beat with easy-to-follow steps and Alison’s expert coaching. Running Time Approx: 52 mins and 25-min “Express” Option.
Hard Core Fusion is The FIRM’s innovative hybrid of aerobics and weight training with body-transforming power. Allie guides you through high-energy, high-intensity cardio and distinctive body sculpting exercises that will give you the lean, strong body of your dreams. Running Time Approx: 63 mins and 35-min “Express” Option.
BONUS WORKOUT! Cardio Party is especially for those days when you need an extra boost. Burn calories, shrink your body and have a great time with your favorite The FIRM Master Instructors! Running Time Approx: 40 mins.

(2007)
DVD - Region 1 (US, Canada)

The Firm Bootcamp: Maximum Calorie Burn Video

The Firm Bootcamp Maximum Calorie Burn DVD Only - $14.98
The FIRM® Master Instructor Alison Davis developed this ultra fat-burning workout that combines bootcamp training with cardio drills. As you jump, hop, squat and lunge your way through this high-energy workout, you'll build muscle, speed and agility to see results three times faster than doing cardio alone.

If you want to go beyond basic cardio and get results faster, Bootcamp: Maximum Calorie Burn is the workout you've been waiting for. It's fitness at its best with bootcamp conditioning basics and plyometric exercises used by elite athletes to take their performance to the next level.

The moves are easy to follow so that anyone can do them and see immediate results. Choose from the 35-minute express workout or the 50-minute total workout and watch your body tighten up, power up and slim down fast. Real workouts for real women.

Alison Davis began taking classes at The FIRM while in her sophomore year at Columbia College. With years of experience in dance, Alison was looking for different ways to challenge her body. As a runner on the cross-county team, Alison was able to lose weight but lacked the toned shape she wanted. After one Aerobic Weight Training class at The FIRM Alison was hooked and achieved the firm lean body that you will witness in the program. Alison's love of The FIRM® prompted her to become a FIRM Master Instructor. The FIRM® allowed her to stay in amazing shape while juggling both school and work.

50 mins. (2007)
DVD - All Region

Firm Body Sculpting System - Fanny Lifter

Firm Body Sculpting System Fanny Lifter DVD Only - $39.98
The FIRM® Body Sculpting System is a complete workout which will help you to slenderize and sculpt your body.

With this system, you will be able to lose weight, burn fat and calories, and strengthen your muscles. It will not only motivate you to set your fitness goals higher, you will also feel an energy boost which will affect both your self image and your daily routines.

System Includes: Fanny Lifter™ 3-in-1 Platform; three workouts on one DVD - Cardio Sculpt Workout, Body Sculpt Workout, and Ab Sculpt Workout; and Rotational Guide and Eating Calendar.

Ab Sculpt: A fun mix of exercises to strengthen, tone and stretch the core muscles of the abdominals and back to help you get the flat abs of your dreams. Master Instructor Lisa Kay will lead you through proper breathing techniques to ensure you get the most out of this exercise routine.
Equipment: Fanny Lifter™. Duration: 25 mins.

Body Sculpt: A body-sculpting workout that sculpts the upper and lower body. Master Instructor Jennifer Carman will lead you through the exercises sequenced to increase strength and sculpt beautiful and shapely muscles.
Equipment: Fanny Lifter™, Dumbbells. Duration: 45 mins.

Cardio Sculpt: A unique combination of cardiovascular and body-shaping exercises to help you burn fat and firm your body. Master Instructor Allie Del Rio will lead you through this total-body workout combining fat burning and muscle shaping.
Equipment: Fanny Lifter™, Dumbbells. Duration: 55 mins.

(2006)
DVD - All Region

The Firm Ultimate Fat Burning Workout Video

The Firm Ultimate Fat Burning Workout DVD Only - $14.98
Reform your body in record time. Take cardio, and mix it with strength training, and you have The FIRM®‘s Ultimate Fat Burning Workout. The cardio burns fat while the strength training builds muscle. It is a perfect mix that will tone your body while decreasing your body fat percentage.

Get the body you've always wanted by spending only 45 minutes a day. FIRM® Master Instructor Alison Davis leads you through exercise that sculpt you arms, legs, back, chest and abs. Use the optional light dumbbell movements to add a different feel to your workout. All of the exercises are low-impact and easy to follow. Don't spend time working just one area, when you can have a complete workout that focuses on your whole body and turns you into a fat burning, sculpted work of art.

Props needed: Pair of light dumbbells.
45 mins. (2006)
DVD - All Region

The Firm Body Sculpting System 3 Videos

The Firm Body Sculpting Video System 3 DVD Only - $59.95
The FIRM 3-in-1 Box™
3 NEW FIRM® Workouts
FIRM® Formula Vitamins 7-day supply
30-Day Rotation Calendar and Guide
BONUS FIRM® Hips, Thighs & Abs

Get ready to step into a new fitness dimension with all NEW 3-in-1 FIRM® Box™, designed to reshape your entire body, while specifically targeting the backs of the thighs, hips and fanny - the areas most women would like to tone and shape. With so much variety and efficiency in this one revolutionary piece of fitness equipment, you'll get better results in a shorter amount of time! Use the 6" Box for fun and effective fat burning cardio sequences that can be executed with high, low or no impact! Plus, complete a variety of strength moves to sculpt the upper body, lower body and abs. Use the 14" Box for The FIRM's original fanny lifting move, the Leg Press and more! The Incline Box targets your hips, thighs, buttocks, upper body and abs in a whole new way, creating a more varied and balanced workout. You'll be amazed by how much your results will improve with the Incline Box! Four exciting workouts are included so you stay motivated and never get bored:

Complete Body Sculpting: Join FIRM® Master Instructor Christa Riley as she combines fat-burning cardio with intense sculpting and shaping to transform your physique into the sleek, shapely body you've always wanted. 45 mins. (2004) DVD - Region 1.

Total Muscle Shaping: With this flab-fighting workout, FIRM® Master Instructor Stephanie Huckabee takes you through a combination of upper and lower body moves designed for ultimate body shaping results. 45 mins. (2004) DVD - Region 1.

Fat Blasting Cardio: Get a total body blast as FIRM® Master Instructor Lisa Kay helps you sculpt and tone your body from all angles with this fun, calorie-burning cardio workout. 30 mins. (2004) DVD - Region 1.

BONUS FIRM® Hips, Thighs & Abs: Designed to give you the shape you want with fast, simple and effective workouts! Join FIRM® Master Instructor Pam Meriwether as she leads you through all new FIRM, fun ways to shape and define your hips, thighs, buttocks and abs! 30 mins.

(2004) The Firm
DVD - All Region.